Open Automotive 13: highlights

 

In October 2013, the GENIVI Alliance held its first Open Automotive event in San Diego.

This was the first time that the GENIVI Alliance had opened its doors to non-members – but it probably won’t be the last: “The event was a huge success”, said GENIVI Treasurer, Joel Hoffmann, who plans to broaden the reach of GENIVI even further. “We need to get the voice of the whole automotive industry to participate and become much more open.”

Automotive World was proud to be the exclusive media partner for this event. Scroll down for links to the articles and video interviews from the event. We also filmed the conference presentations – these can also be found by scrolling down.

ANALYSIS

COMMENT: In-vehicle infotainment just needs to work
The car is the ultimate mobility device, and also one of the last remaining Internet black spots

Ford’s John Ellis urges developers to think bigger than Linux
John Ellis, Global Technologist and Head of the Ford Developer Program, delivered the opening keynote the Open Automotive 2013 conference in San Diego

‘Collaborate or die’ for automotive IVI?
The automotive industry has seen an explosion in services offered in recent years, spurred on by brand collaborations in the medium of open source. How will these collaborations further develop to suit consumer needs, and rival the existing secrecy levels that remain within the automotive industry?

Cost, complexity and dinosaurs – all features of the automotive open OS battleground
Customers want seamless infotainment systems that provide exactly what they want, and that just work. At the centre of a successful infotainment system lies a successful operating system. The GENIVI Alliance’s preference, Linux, is becoming increasingly popular, but currently, proprietary software is in the lead

Smartphones driving demand for integrated infotainment
The growing number of smartphone users worldwide and the ease of use of such devices, thanks to their intuitiveness, has spawned the question of whether the user interface of an automotive infotainment system be designed differently from a smartphone interface

Connectivity futures – tapping mobile richness to bring OEM benefits
The automotive infotainment market has seen an explosion in the range of services offered over the past few years, spurred on by developments in connectivity. The question now is how will these systems evolve and what forces will determine their development

VIDEO INTERVIEWS

Watch the video interviews we recorded with some of the key speakers and sponsors at the GENIVI Alliance’s Open Automotive 2013:

  • Joel Hoffmann, Treasurer, GENIVI Alliance and Automotive Strategist, Intel Corporation
  • Matt Jones, Vice President, GENIVI Alliance and Senior Technical Specialist in Infotainment, Jaguar Land Rover
  • Kyle Walworth, VP, Automotive Solutions & Strategy, Symphony Teleca
  • Yuriy Shavlik, Program Manager, Technology Strategy Center, Luxoft
  • Roger Carlhammar, VP OEM Sales, OpenMobile World Wide
  • Nir Hasson, Business Development, Director NA, Jungo Connectivity
  • Jurgen Jagst, Segment Specialist Automotive Systems, Segment Marketing, ARM
  • Glenn Perry, General Manager, Embedded Software Division, Mentor Graphics
  • Mikael Söderberg, Chief Technology Officer, Pelagicore
  • Ken Obuszewski, Director, Marketing, Intel Corporation
  • Guy Lunardi, VP Business Development, Collabora
  • Jean-Michel Raczinski, Alliance Manager, Arkamys
  • Franz Walkembach, Product Line Manager Automotive, Open Source Platform Marketing, Wind River
  • Danny Lin, Vice President, ATP Electronics
  • Axel Endler, Staff Software Engineer, Engineering Unit, Renesas
  • Andreas M. König, CTO, HUML
  • Brett Branch, Product Marketing, Tizen IVI, Intel Corporation
  • Andrew Harding, Solutions Architect, Bsquare
  • Dave Anderson, Automotive Applications Manager, Nvidia
  • Dr Walter J. Buga, Chairman & CEO, arynga

Joel Hoffmann, Treasurer, GENIVI Alliance and Automotive Strategist, Intel Corporation

Matt Jones, Vice President, GENIVI Alliance and Senior Technical Specialist in Infotainment, JLR

Kyle Walworth, VP, Automotive Solutions & Strategy, Symphony Teleca

Ken Obuszewski, Director, Marketing, Intel Corporation

Yuriy Shvalik, Program Manager, Technology Strategy Center, Luxoft

Roger Carlhammar, VP OEM Sales, OpenMobile World Wide

Nir Hasson, Business Development, Director NA, Jungo Connectivity

Jürgen Jagst, Segment Specialist Automotive Systems, Segment Marketing and Ronan Scott, Senior Core Competency FAE of ARM

Glenn Perry, General Manager, Embedded Software Division, Mentor Graphics

Mikael Söderberg, Chief Technology Officer, Pelagicore

Guy Lunardi, VP Business Development, Collabora

Jean-Michel Raczinski, Alliance Manager, Arkamys

Franz Walkembach, Product Line Manager Automotive, Open Source Platform Marketing, Wind River

Danny Lin, Vice President, ATP Electronics

Axel Endler, Staff Software Engineer, Engineering Unit, Renesas

Andreas M. König, CTO, HUML

Brett Branch, Product Marketing, Tizen IVI, Intel Corporation

Andrew Harding, Solutions Architect, Bsquare

Dave Anderson, Automotive Applications Manager, Nvidia

Dr Walter J. Buga, Chairman & CEO, arynga

SESSION RECORDINGS

Watch the video recordings of the sessions:

Opening Keynote: John Ellis, Global Technologist & Head of the Ford Developer Program, Ford Motor Company

Beyond infotainment

  • Michelle L. Avary, Director, Technology Strategy, Harman
  • Philippe Gicquel, President, Genivi and General Manager for Cockpit, Safety, Infotainment EE Modules, PSA Peugeot Citroën
  • Upton Bowden, Director Business Development, Visteon Automotive
  • Doug Newcomb, Car Technology Writer, Expert, Consultant (moderator)

Developers Rule!

  • John Ellis, Global Technologist & Head of the Ford Developer Program, Ford Motor Company
  • Alison Chaiken, Mentor Graphics Embedded Software Division, Mentor Graphics
  • Joel Clark, IVI SW project manager, Intel Open Source Technology Center
  • Rainer Oder, Managing Director, XS Embedded GmbH
  • Jim Zemlin, Executive Director, The Linux Foundation (moderator)

Analyst Viewpoints – Connectivity Futures

  • Praveen Chandrasekar, Automotive Infotainment Market Research Specialist, Frost & Sullivan
  • Egil Juliussen, Director & Principal Analyst, Automotive, IHS iSuppli
  • Dominique Bonte, Vice President and Group Director, Telematics & M2M, ABI Research
  • Mark Fitzgerald, Associate Director Global Automotive Practice, Strategy Analytics
  • Joel Hoffmann, Automotive Strategist, Intel Corporation (moderator)

Collaborate or Die

  • Matt Jones, VP – GENIVI and Senior Technical Specialist, Infotainment – Jaguar Land Rover
  • Hakan Kostepen, Executive Director – Product Planning Strategy & Innovation, Panasonic Automotive Systems Company of America
  • Ken Obuszewski, Marketing Director Automotive Solutions Division, Intel
  • Mark Fitzgerald, Senior Industry Analyst, Strategy Analytics (moderator)

Automotive Open OS Battleground

  • Dr. Andree Zahir, Vice President, Head of Engineering Business Unit AI (Automotive Navigation and Infotainment Systems), Robert Bosch Car Multimedia GmbH
  • Franz Walkembach, Global Product Line Manager Automotive Solutions, Wind River
  • Scot Morrison, General Manager Of Embedded Runtime Solutions, Mentor Graphics Embedded Software Division
  • Graham Smethurst, General Manager, Infotainment and Communication Systems, BMW Group
  • Egil Juliussen, Director & Principal Analyst – Automotive, IHS iSuppli (moderator)

Analyst Viewpoints – Infotainment Features

  • Praveen Chandrasekar, Automotive Infotainment Market Research Specialist, Frost & Sullivan
  • Egil Juliussen, Director & Principal Analyst, Automotive, IHS iSuppli
  • Dominique Bonte, Vice President and Group Director, Telematics & M2M, ABI Research
  • Mark Fitzgerald, Associate Director Global Automotive Practice, Strategy Analytics
  • John Lehmann, Senior Manager, Embedded Automotive Solutions, Mentor Graphics (moderator)