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Networking Reception Ends
Networking Breakfast & Registration
Keynote: Protecting the Connected Car
The benefits of owning a connected car are not likely to arrive without addressing well recognized security concerns. Just the thought of a cyber-attack acting on a highway full of cars or the cloud providing key connected safety services is scary to consumers, OEM’s, government agencies and regulators. Will “hacking” into the vehicle provide an entry point for more sinister threats by “the bad guys” allowing them to gain access to personal information and infrastructure services drivers will depend on sharing? This keynote sets the tone for conference sessions which follow where moderators and panelist discuss and debate how the automotive ecosystem is gearing up to mitigate cyber security threats.
Automotive Cyber Security – a European Perspective (Panel)
Security and related privacy are considered a right of citizens in most of the world, the question is how will the automotive industry develop protective technology fast enough to meet customer expectations, and who will pay for it? This keynote address will present the EU Commission perspective on prioritizing the topic and how government and industry can collaborate to solve the technical and societal challenges.
Privacy Laws – The Impact to Product and Service Designs (Speaker)
This presentation will expose the key interconnect between security, privacy, and safety in the car - which becomes the key to enabling a new differentiation for automakers, not a handicap. While an infrastructure of legislation may be needed to ensure consistency across the industry, the real value to consumers and brand retention comes from this unique combination of product features and an ongoing relationship with the automaker to consumer. Discover how these features can be built into the vehicle, rather than added on later - a characteristic of cars we have grown to expect.
What Just Happened to My Car? (Panel)
In this talk, panelists will discuss the consumer mindset regarding changes that will or can occur to their vehicle over its lifetime. Specifically, the software changes that will occur in a world of Over-The-Air (OTA) updates. Does the consumer want their vehicle to be updated and will this impact brand loyalty? Will they accept that their vehicle is different one year, two years or even five years after the original purchase date? How can OTA help to protect the connected car following a malicious attack or uncovered vulnerability?
Securing the Connected Car – A Look at Past, Present & Future (Panel)
Security of the car is already being challenged, no longer as a theft of the vehicle, but now as a potential theft of data. Cars are difficult to steal today due to improved key security and lock improvements. How will this continue as the attack surface increases when connecting the car directly to the internet? Why is the car such an attractive target for intruders, mostly white hat today but moving to black hat? Also, since the car generates gigabytes of data every hour, who owns that data and who cares?
Automotive Security – New Rules for the Road – Projects and Initiatives Underway (Panel)
Starting with a review of the many automotive security projects underway by consortiums, standards organizations, and governments worldwide this panel of experts will discuss the progress being made and how a master plan may evolve benefiting the automotive industry and could even produce common middleware code and specs that will help take on the challenge holistically.
Collaboration – Staying One Step Ahead of the Bad Guys (Panel)
The successful deployment of an in-car cyber security strategy will require collaboration between numerous stakeholders, including OEMs, suppliers, service providers, developers and government. This session will focus on the partnerships, alliances and other collaborative efforts that are facilitating major developments in the sector. Carmakers are unsure exactly how to solve the problem and the costs are unknown. The recent hiring frenzy going on across the automotive manufacturing community shows they are ready to invest. Learn where those investments will pay off.